BeFrugal vs Rakuten: Which Cashback Portal Pays More?
Cashback rates from BeFrugal and Rakuten, compared across every store both portals cover.
The verdict
BeFrugal — BeFrugal 54.9%, Rakuten 37.7%, 7.4% Tied
Who pays more, and how often
| BeFrugal |  Rakuten | |
|---|---|---|
| Pays more at | 737 (54.9%) | 506 (37.7%) |
| Average advantage when ahead | +3.18% | +3.60% |
| Stores with live rates | 3354 | 3068 |
| Only on this portal | 1729 | 1443 |
269 shared stores are left out because one side quotes an "up to" ceiling rather than a guaranteed rate.
14 shared stores are left out because one side pays a flat amount and the other a percentage, with no typical order value held for them.
Top stores where BeFrugal pays more
| Store | BeFrugal | Rakuten | Advantage |
|---|---|---|---|
| Avast | 55% | 15% | +40% |
| SKYLUM | 35% | 10% | +25% |
| Kraken | $25 | $10 | +15.00 |
| No Nonsense | 20% | 5% | +15% |
| Bare Necessities | 16% | 3% | +13% |
| Checks In The Mail | 15% | 2% | +13% |
| MoreLabs | 15% | 2% | +13% |
| Viski | 15% | 3.5% | +11.5% |
| EaseUS | 35% | 25% | +10% |
| LifeStride | 12% | 2% | +10% |
| Bellroy | 11% | 2% | +9% |
| Chella | 14% | 5% | +9% |
| CVS | 12% | 3% | +9% |
| Jack Rogers | 11% | 2% | +9% |
| La Roche-Posay | 11% | 2% | +9% |
Top stores where Rakuten pays more
| Store | BeFrugal | Rakuten | Advantage |
|---|---|---|---|
| ExpressVPN | 25% | 100% | +75% |
| Norton | 16% | 80% | +64% |
| Magazines.com | 10% | 40% | +30% |
| Webroot | 3% | 30% | +27% |
| HelloFresh | $5 | $30 | +25.00 |
| Visible Wireless | $2 | $25 | +23.00 |
| Bluemercury | 1.8% | 15% | +13.2% |
| Lands' End | 2.4% | 15% | +12.6% |
| Jared | 0.5% | 10% | +9.5% |
| Kay Jewelers | 0.5% | 10% | +9.5% |
| The Frye Company | 0.5% | 10% | +9.5% |
| JBL | 1% | 10% | +9% |
| Laura Geller | 1% | 10% | +9% |
| Marc Jacobs | 1% | 10% | +9% |
| Origins | 1% | 10% | +9% |
Who wins for which store type
| Category | Stores | BeFrugal | Rakuten |
|---|---|---|---|
| Clothing | 219 | 114 | 92 |
| Shoes & Footwear | 121 | 58 | 56 |
| Beauty & Personal Care | 92 | 57 | 27 |
| Women's Clothing | 76 | 43 | 31 |
| Beauty | 62 | 24 | 31 |
| Health & Wellness | 60 | 34 | 23 |
| Electronics | 55 | 17 | 32 |
| Sportswear | 47 | 18 | 25 |
| Home Decor | 40 | 21 | 15 |
| Sporting Goods | 37 | 18 | 15 |
| Vitamins & Supplements | 35 | 19 | 14 |
| Jewelry | 31 | 15 | 14 |
| Home & Garden | 29 | 21 | 5 |
| Pet Supplies | 26 | 14 | 9 |
| Furniture | 23 | 9 | 13 |
| Eyewear | 20 | 11 | 7 |
| Home Improvement | 15 | 7 | 6 |
| Toys & Games | 13 | 4 | 7 |
| Office Supplies | 11 | 10 | 1 |
| Sports & Outdoors | 10 | 6 | 4 |
Side by side
| BeFrugal | Rakuten | |
|---|---|---|
| Sign-up bonus | $10 | $50 |
| Payment methods | PayPal, Direct deposit, Gift card, Zelle | Not published |
Payout terms as published by each portal. Check the portal's own terms before relying on them.
BeFrugal vs Rakuten cashback frequently asked questions
Across the 1,342 stores both portals cover with directly comparable rates, BeFrugal currently pays more at 54.9% of them and Rakuten at 37.7%. Which is better for you depends on where you shop - the store tables above break it down.
BeFrugal pays more at 54.9% of shared stores, by 3.18 percentage points on average when it does. Rakuten pays more at 37.7%, by 3.60 points. Winning more often and winning by more are not the same thing.
BeFrugal has live rates at 3,354 stores and Rakuten at 3,068. But 1,729 are only on BeFrugal and 1,443 only on Rakuten, so the wider catalogue is not automatically the better one for the shops you actually use.
Of the 1,625 stores both portals cover, 269 are left out because one side quotes an "up to" ceiling rather than a guaranteed rate, and 14 because one pays a flat amount against a percentage. That leaves 1,342 compared directly.
Yes. Only one cashback portal can be credited for a given purchase, so the usual approach is to keep accounts with both and click through whichever pays more at that store. That is what this page is for.
BeFrugal offers $10 and Rakuten offers $50. A sign-up bonus is one-off, though — the rate difference above repeats on every order.
Methodology
Based on 1342 overlapping stores where both portals quote directly comparable rates. Rates verified October 6, 2026.